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This book is about the everyday cultural practices §of communal television viewing by urban kampung §people in Indonesia. It challenges the institutional §frameworks and constructs about the television §audience.It attempts to extend the investigation §about the cultural practices of the kampung §community in relation to media use in the era of §competitive private television in the early §2000s.Taking up their social economic background and §the particularities of socio-cultural circumstances §of the kampung, this present study takes a close §look into the day-to-day communal viewing practice §of the kampung female viewers of the most-watched §local program on Indonesian television, that is the §television soap opera (locally known as sinetron, an §acronym of 'electronic cinema').