Sustainability

Sustainability is en vogue!How we can reconcile the situation of a limitedamount of natural resources with the consideration ofsocial aspects and the striving of companies forenlarging their profits has become a central point inpresent and will persist for good. That we have justentered the way to the indispensable aim of asustainable behaviour is a matter of fact rather thaninterpretation.This book provides the reader with a firstcomprehension of sustainability to overcome the widevariety of understandings, initiatives andguidelines. This is done by pointing out thehistorical development, the main theories, therelevant drivers and benefits as well as at whomsustainability should aim. Moreover, the latestimportant studies and a list of the most importantsustainability-guidelines will be outlined. Theevidence that sustainability really pays off is givenby the practical example of the HVB Group.This book is addressed to everybody who wants to getan insight into the multifarious world ofsustainability and to everybody who wants to knowabout the current state of the debate and the roadworks which have to be done to turn the matter overto a favourable issue.