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Bachelor Thesis from the year 2014 in the subject Economics - Other, grade: 1,0, University of Marburg, language: English, comment: This work was awarded the Carl Menger award in the Souther Economic Association Conference in Atlanta, USA in November 2014, abstract: This work explores how behavioral economics and nudging could be applied within a libertarian paternalism framework to improve consumer protection. This work also explores the risks of such approach, including the risk of slippery slope and the knowledge problem.