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This book explores how traditional religious norms and narratives are tacitly embedded in the construction and pursuit of physical improvement in contemporary western societies. Religious and commercial ideologies that incite conformity and control call us to go to war against those parts of our flesh that refuse to comply with the cultural ideal and encourage us to feel ashamed of our physical particularities. This shame is not a natural response to bodily girth, illness, chronic pain, physical impairment, and/or signs of aging. Rather, Michelle Mary Lelwica shows it is a religiously and culturally conditioned reaction to the commercially-fabricated fantasy of physical perfection.