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Long identified as Britain's 'national poet', Shakespeare's role in the 2012 London Cultural Olympiad confirmed his expanded status as a modern global icon. From his prominent positioning in the Olympic Games' Opening Ceremony, Closing Ceremony and Paralympic Opening Ceremony, to his major presence in the cultural programme surrounding the Games (including the Royal Shakespeare Company's World Shakespeare Festival, Shakespeare's Globe Theatre's 'Globe to Globe' Festival and the BBC's Shakespeare Unlocked Season), Shakespeare played a significant role in the way the UK presented itself to its own citizens and to the world. This collection examines the cultural forces at play in the construction, use and reception of Shakespeare during the 2012 'Olympic Moment', exploring what his presence says about culture, politics and identity in twenty-first-century British and global life.