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This text is a product of the author's previous book, "Music Printing in Renaissance Venice: The Scotto Press (1539-1572)", and examines the commerce of music and its connection to the printing and publishing industry in mid-16th century Venice. While it incorporates much of the material presented in the former study, it presents a broad portrayal of the Venetian music book trade and explores business strategies that music printers followed in the marketing of musical repertories.