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A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically). Organic Growth is a rigorous new concept, grounded in a common sense, two--pronged approach, that is, companies can continue to pursue high--risk, high--reward growth strategies, but they should also be very aware of overlooked or sub--optimized opportunities for growth within their own company. This book is a guide to how to dynamically combine managerial and a peoplea skills to unlock a hidden layer of corporate value.