Ako nakupovať
Doručenie
Nákupný poradca
Nudge Theory in Action
Angličtina
92 b
30 dní na vrátenie tovaru
Mohlo by vás tiež zaujímať
/
Pevná
197.62
€
This collection challenges the popular but abstract concept§of nudging, demonstrating the real-world application of behavioral economics in§policy-making and technology. Groundbreaking and practical, it considers the existing§political incentives and regulatory institutions that shape the environment in§which behavioral policy-making occurs, as well as alternatives to government nudges§already provided by the market. The contributions discuss the use of§regulations and technology to help consumers overcome their behavioral biases§and make better choices, considering the ethical questions of government and§market nudges and the uncertainty inherent in designing effective nudges. Four§case studies - on weight loss, energy efficiency, consumer finance, and health§care - put the discussion of the efficiency of nudges into concrete,§recognizable terms. A must-read for researchers studying the public policy§applications of behavioral economics, this book will also appeal to practicing§lawmakers and regulators.§§
Informácie o knihe
Angličtina
Kategórie
