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This book describes the basic structure and processes through which creative endeavors are initially developed and then transformed into creative contributions. It describes creative development using an original framework that is broad in application, and presents a useful way of thinking about the creative process. Many stories and examples of the creative development of individuals known for original thinking are woven through the book. These include people renowned generally for creative contributions, including Albert Einstein, Virginia Woolf, Charles Darwin, William Faulkner, and the Wright Brothers; people credited with creative thought specific to business, including Pierre Omidyar of eBay and Ray Kroc of McDonald's; and people interviewed by the author who are not famous but whose stories are fascinating and provide an interesting window into the creative process.