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Media and Society
Angličtina
94 b
30 dní na vrátenie tovaru
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This book unpacks the role of the media in social, cultural and political contexts and encourages you to reflect on the power relationships that are formed as a result. Structured around the three cornerstones of media studies; production, content and participation, this is an ideal introduction to your studies in media, culture and society. The book: * Evaluates recent developments in media production, industries and platforms brought about the emergence of interactive media technologies. * Examines the shifting relationship between media production and consumption instigated by the rise of social and mobile media, recasting consumption as 'participation'. * Explores the construction of texts and meanings via media representations, consumer culture and popular culture, as well as the relationship between politics and public relations. * Assesses the debates around the creative and cultural labour involved in meaning-making. * Includes a companion website featuring exercise and discussion questions, links to relevant blogs and web material, lists of further reading and free access to key journal articles.
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Angličtina
