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In this color illustrated book the author makes a detail trip through the imprints from press of Juan Pablos, the man in charge of the first printing house in American continent established in Mexico city in 1539. Because of the illiteracy that prevailed in America, Pablos books were most important for their images than for their text. The study made in this book is enriched with comment of the typographer Juan Pascoe about the resources and technical limitations of our first printer.