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Influence of Information Sources And Purchase Factors on Purchase

Jazyk AngličtinaAngličtina
Kniha Brožovaná
Kniha Influence of Information Sources And Purchase Factors on Purchase Devasenathipathi Thirumurugananndham
Libristo kód: 12627013
Nakladateľstvo Scholars' Press, február 2013
This research work was carried out only in southern part of Tamilnadu, particularly who have very r... Celý popis
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This research work was carried out only in southern part of Tamilnadu, particularly who have very recent purchase experience in buying laptop. The study is purely based on the respondent's post-purchase recall opinion. The study was restricted to laptop market only and survey was conducted in Coimbatore. This study has been useful in knowing and examining the buyers' opinion about influence of purchase features and information sources at the time of buying their preferred laptop brands. Further, this study also brings interesting information about post purchase dissonance, satisfaction level and its influence on future recommendation of their preferred laptop to others.

Informácie o knihe

Celý názov Influence of Information Sources And Purchase Factors on Purchase
Autor Devasenathipathi Thirumurugananndham, Mark J.
Jazyk Angličtina
Väzba Kniha - Brožovaná
Dátum vydania 2013
Počet strán 60
EAN 9783639511604
ISBN 3639511603
Libristo kód 12627013
Nakladateľstvo Scholars' Press
Váha 100
Rozmery 152 x 229 x 4

Kategórie

Ekonómia, financie, obchod a manažment > Obchod a manažment > Predaj a marketing
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