How social networking (Facebook and Twitter) can be used for tourism marketing

Essay from the year 2011 in the subject Tourism, printed single-sided, grade: Merit, Bournemouth University, language: English, abstract: Social networks have their origin in a man called Randy Conrads. In 1995, he created awebsite called Classmates.com, the world's largest online community (RedWeek, 2011). Hismain aim was to facilitate people to regain or maintain contact with classmates from school,college or university. This network became very popular and the creator received many prizeslike the eBusiness Reports 2001 Entrepreneur of the Year (Andriyenko, 2011).Classmates.com is one of the top 15 most highly trafficked websites on the Internet, with 38million members and 2 million visitors each day (RedWeek, 2011). Nowadays, RandyConrads is co-founder (president and Chief Executive Officer) of RedWeek.com, an onlinemarketplace connecting travellers to the timeshare community (ibid).In 1997 had appeared sixdegrees.com which allows users to create friends list, profiles andsend messages. In 2003, MySpace and Xing were created. But in 2004, the real phenomenonwas Facebook (Andriyenko, 2011).This essay will focus on how social networks can be used for tourism marketing from mypoint of view, analysing in particular case, Facebook and Twitter. (1718 words)