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Group Consensus and Minority Influence - Implications for Innovation
Jazyk
Angličtina
Angličtina
Kniha
Pevná
Much research has been directed at understanding how people share opinions, attitudes, norms and beh...
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Libristo kód: 04898649
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Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.
Informácie o knihe
Celý názov
Group Consensus and Minority Influence - Implications for Innovation
Jazyk
Angličtina
Angličtina
Väzba
Kniha - Pevná
Dátum vydania
2001
Počet strán
340
EAN
9780631212324
ISBN
0631212329
Libristo kód
04898649
Nakladateľstvo
John Wiley and Sons Ltd
Váha
630
Rozmery
161 x 236 x 30
