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Fashion Marketing Communications

Name: Fashion Marketing Communications
Brand: John Wiley and Sons Ltd
SKU: 04437550
Price: 29.07 EUR
Availability: InStock

Gaynor Lea-Greenwood

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 04437550

Nakladateľstvo John Wiley and Sons Ltd, december 2012

Effective communications with consumers are especially necessary for success in a business as epheme... Celý popis

Libristo kód: 04437550

73 b

TOP

29.07 €

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Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.