Dragons' Den Guide to Real-World Business Models

"The entrepreneur's challenge is to marry their creativity, passion, and belief in their business with true introspection, sound financial analysis, and detailed planning to arrive at the best probability to succeed. This book is an excellent enabler of this process." (John Rowe, President & Inventor, Honibe). The Dragons' Den Guide to Real-World Business Models describes in detail a variety of business models that work and are attractive to investors, as well as how to decide which model (or models) is best-suited to your business and how to implement it successfully. You'll be able to explain how your business is going to make money in the long term, where you fit in the market and who will pay for your product or service. Whether you intend to follow an established route or develop a disruptive model, if you have something the market wants, this book will help you build a sustainable business around it. Some of the business models detailed in the book include: licensing, franchising, and traditional retail approaches; non-traditional retail, such as pop-up stores and consumer-direct; membership models, such as subscription or flash sales; crowdsourcing, crowdfunding, and peer-to-peer sharing; and examples of real-world businesses that employ these models are highlighted throughout the book, including many that were featured on CBC's Dragons' Den. This is the perfect companion book for the entrepreneur trying to determine how best to turn their idea into a successful business.