Ako nakupovať
Doručenie
Nákupný poradca
Destination Marketing and Management
Angličtina
566 b
30 dní na vrátenie tovaru
Mohlo by vás tiež zaujímať
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are vying for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing. It is suitable for researchers, policymakers and advanced undergraduate-level and postgraduate-level students in tourism management and related subjects.
Informácie o knihe
Angličtina
