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Consumer Behaviour Towards Online Shopping of Fashion for Young Adults

Name: Consumer Behaviour Towards Online Shopping of Fashion for Young Adults
Brand: LAP Lambert Academic Publishing
SKU: 15201276
Price: 34.3 EUR
Availability: InStock

Alice Berthuy-Carniato

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 15201276

Nakladateľstvo LAP Lambert Academic Publishing, november 2015

The booming of the Internet has changed consumers' habits in many aspects. Nowadays it is possible t... Celý popis

Libristo kód: 15201276

86 b

34.30 €

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The booming of the Internet has changed consumers' habits in many aspects. Nowadays it is possible to buy almost anything on the internet from a couch, but also to access to some information, consumers' reviews and other data that can help the consumer to make the best choice. Existing researches have been trying to find explanations to consumer behaviour online, even though it is complicated to analyse. This book is focused exclusively on consumer behaviour towards online shopping of clothes and fashion accessories, investigating on a multicultural population between 18 and 25 years old.

Informácie o knihe

Celý názov Consumer Behaviour Towards Online Shopping of Fashion for Young Adults

Autor Alice Berthuy-Carniato

Jazyk

Angličtina

Väzba Kniha - Brožovaná

Dátum vydania 2016

Počet strán 84

EAN 9783659954757

Libristo kód 15201276

Nakladateľstvo LAP Lambert Academic Publishing

Váha 144

Rozmery 150 x 220 x 5

Kategórie

Ekonómia, financie, obchod a manažment > Obchod a manažment > Predaj a marketing

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