Business Strategy for the Wine Industry

This book presents a multidimensional process for§developing a manufacturing strategy for wine§producers. This process can be applied to any§national industry engaged in wine, goods or service§production. The book will be of interest to managers,§industry consultants and agriculture and business§researchers. The process focuses on the competitive§priorities (bases of competition) and key decision§areas (business features over which the organisation§has control) across the industry. The process§commences with a review of prior research, followed§by in-depth interviews, an industry expert workshop,§a national level survey and follow-up interviews. It§determined that 30 different groups existed in the§Australian wine industry for whom the priorities and§decision-making areas differed significantly. It§also found that a larger number of decision areas§(23) applied to the industry than were normally§considered in the literature (7); suggesting that the§decision-making process is not normally sufficiently§broad in its consideration of decision areas. The§book also presents several strategy decision-making§process models incorporating the perspective of§priorities and decision areas.