Battle for Hearts and Minds

Although military operations have dominated media coverage of the war on terrorism, a much broader array of policy options may hold the key to reducing the appeal of global terrorist networks, particularly in economically destitute areas. These strategies involve the use of "soft power," a term first used by political scientist Joseph Nye in a 1990 article in Foreign Policy to describe nonmilitary strategies to shape international relations and behavior.The Battle for Hearts and Minds discusses four aspects of soft power. The first section of the book considers failed or failing states as havens for transnational terrorist networks, and examines the most effective ways to build stable nations in unstable regions, including focused looks at Afghanistan and Sierra Leone. The second section explores postconflict reconstruction, including in-depth examinations of security, justice and reconciliation, opportunities for achieving socioeconomic well-being, and increased participation in government. The third section examines public diplomacy, asking whether the United States needs new policies or simply a new image to increase its appeal in the Arab and Muslim world. The final section of the book looks at foreign assistance, and assesses the potential of the current administration's "Millennium Challenge Account" (or as one contributor puts it, "Compassionate Conservatism Meets Global Poverty") to combat poverty, increase democracy, and reduce the appeal of terror. The Battle for Hearts and Minds presents a balanced assessment of the role that nonmilitary options can play against transnational terrorist networks.