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After the crash is before the crash
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Every crisis offers opportunities: the opportunity to make changes, to re-orientate and to leave set ways. Only from crises can we draw lessons which are useful for successfully shaping the future. This applies to our private lives and for business. We only start making changes when the pressure is great enough and then we can really learn from a crisis and develop new ideas. We come up with such ideas in a creative environment where thinking outside the box is permitted, even supported, instead of as is so often the case - being swept under the carpet because either investment or a break with the established patterns of thinking would be necessary. This book shows ways of how the German economy and German companies can be fit for the future, how they can develop, how they can tackle new approaches and how they can facilitate new ways of thinking . What is more: The author intends to give hope: entrepreneurs and enterprises in our global world with all its networks and inconsistencies should have the chance to develop, to grow slowly instead of seeing quick profits as their sole corporate target.
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