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A Study on Online Buying Behavior of Youth in Maharashtra

Jazyk AngličtinaAngličtina
Kniha Brožovaná
Kniha A Study on Online Buying Behavior of Youth in Maharashtra Vinay Kumar
Libristo kód: 15979979
Nakladateľstvo LAP Lambert Academic Publishing, november 2016
India is a country of youth. The major consumers of online shopping are youth. There is rare quality... Celý popis
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India is a country of youth. The major consumers of online shopping are youth. There is rare quality literature available to study the online buying behavior of youth in India. The 'trust' & 'perceived risk' are an important elements of buying behavior. How perceived risk & trust interplay during online shopping of youth? How the youth in India shop online? How perceived risk & trust interplay during their online shopping? What they buy? How frequently they buy? How much maximum value they buy? How they consume internet? From where they access internet? Who does not shop? What are the reasons for they do not shop? The study on perceived risk and trust in Indian subcontinent is very less. If any study is there it mainly talks about either trust or perceived risk. Combined interplay of both the constructs on online buying behavior is rare. This book is trying to answer the above questions with special reference to Maharashtra state of India.

Informácie o knihe

Celý názov A Study on Online Buying Behavior of Youth in Maharashtra
Autor Vinay Kumar
Jazyk Angličtina
Väzba Kniha - Brožovaná
Dátum vydania 2017
Počet strán 232
EAN 9783330032699
Libristo kód 15979979
Nakladateľstvo LAP Lambert Academic Publishing
Váha 364
Rozmery 150 x 220 x 14
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