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This book focuses upon methodologies within business ethics, asserting that existing approaches do not fit into standards of academic rigour and do not have a clear-cut terminology or method. Reviewing current methods through interviews with stakeholders (students, professors and practitioners), Storchevoy identifies issues and illustrates the need for a new approach. Classifying moral issues within business ethics, he proposes a comprehensive framework to structure normative analysis and applies it against other ethical subject areas. The intention is to develop a universal typology of moral issues covering all applied ethics including business ethics, and provide a tool which can be used to enhance many other existing stakeholder management frameworks.