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How social media has impacted global ethical consumerism
Angol
95 b
30 nap a termék visszaküldésére
Ezt is ajánljuk
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Kemény kötésű
61.56
€
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Puha kötésű
17.48
€
/
Puha kötésű
36.49
€
In 2011 the UK ethical consumerism market was worth over Pds. 50 billion. As an ethical consumer and a social media fanatic, I found social media increasingly feeding my purchasing behaviour, thus wanted to investigate this relationship. Numerous academics such as Rest (1979), Jones (1991), Tallontire, et al (2001), Bray, et al (2011) have all viewed ethical consumerism as quite a simple process. In this book I will redesign this process, investigating what role, if any do the likes of YouTube, Facebook and Online Blogs etc have in the ethical consumerism process, does government censorship, gender or national culture influence this process and ultimately how are purchasing decisions impacted.
Információ a könyvről
Angol
