16 105 854 könyv 175 nyelven
Nem vált be? Semmi gond! Nálunk 30 napon belül visszaküldheti
Ajándékutalvánnyal nem nyúlhat mellé. A megajándékozott az ajándékutalványért bármit választhat kínálatunkból.
30 nap a termék visszaküldésére
This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce? Are red or blue backgrounds optimal for the memorization of the advertisement and the brand? How are attitudes toward the advertisement influenced by the color that dominates in the ad? Do the effects of color on consumers change when exposure conditions differ?