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In this book proposes a whole new system for incenting managers to act in the best interests of company owners. Reversing his earlier position that companies probably weren t paying enough to attract the best executive talent Jensen and his coauthors are now positing that, in fact, pay packages can be too high and too risk-free, causing otherwise highly talented managers to act in ways that destroy corporate value. The authors have identified the critical missing link in current incentive plans, namely that link between a manager s effectiveness in executing strategy and the capital market s valuation of the results, which they call strategic value accountability. They explain how it works and how to devise a plan that holds top managers accountable for creating long-term strategic value.