phone 02/210 210 99
LIBRISTO 0
Free delivery for purchases over 59.99 €
Slovak post 4.49 € SPS courier 4.99 € GLS courier 3.99 € GLS point 2.99 € Packeta courier 4.99 € Packeta point 2.99 € SPS Parcel Shop 2.99 €
phone Contact phoneHow to shop

User-Generated Content and its Impact on Branding

Language EnglishEnglish
Book Paperback
Book User-Generated Content and its Impact on Branding Severin Dennhardt
Libristo code: 01688647
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, September 2013
The emergence of social media as one of the driving forces of consumers online experiences today als... Full description
? points 154 b
61.56 €
Low in stock at our supplier Shipping in 13-16 days

30-day return policy

You might also be interested in

TOP
Tarot Psychology Robert Wang / Paperback
common.buy 12.83 €
TOP
Principles of Logo Design GEORGE BOKHUA / Hardback
common.buy 34.46 €
TOP
Agile practice guide Project Management Institute / Paperback
common.buy 48.01 €
TOP
Writing That Works Kenneth Roman / Paperback
common.buy 13.13 €
Designing Brand Identity - An Essential Guide for the Whole Branding Team 5e Alina Wheeler / Hardback
common.buy 44.57 €
Sagmeister & Walsh: Beauty Stefan Sagmeister / Book
common.buy 38.51 €
COMING SOON
TYPE FOR TYPE Victionary / Hardback
common.buy 41.54 €
SALE
The Evolution of the Shekinah: From Archetype to Kabbalistic Metaphysics Madonna Sophia Compton / Paperback
common.buy 13.94 €
Branding Psychology How Brand Provides Intangible Benefits Overshadowing its Tangible Benefits / Paperback
common.buy 10.61 €
See You Later, Alligator Sally Hopgood / Hardback
common.buy 14.35 €
B2B Brand Management Philip Kotler / Paperback
common.buy 66.92 €
User Generated Content Tamara Rachbauer / Paperback
common.buy 40.73 €
A-Z of better brand language / Paperback
common.buy 11.01 €
Singular Trajectories and their Role in Control Theory B. Bonnard / Paperback
common.buy 61.56 €
Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 4 Maode Ma / Hardback
common.buy 241.01 €
Republic of Macedonia, Geographical Map / Map
common.buy 15.46 €

The emergence of social media as one of the driving forces of consumers online experiences today also challenges our current understanding on marketing and brand management. The effects of brands social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers purchase decision process.

About the book

Full name User-Generated Content and its Impact on Branding
Author Severin Dennhardt
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 129
EAN 9783658023492
ISBN 365802349X
Libristo code 01688647
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 198
Dimensions 151 x 210 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account