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Transcultural Marketing for Incremental and Radical Innovation

Language EnglishEnglish
Book Hardback
Book Transcultural Marketing for Incremental and Radical Innovation Bryan Christiansen
Libristo code: 08656747
Publishers Idea Group,U.S., November 2013
"This book provides indepth discussion on tactics for improving existing products while inventing co... Full description
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205.59 €
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"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--

About the book

Full name Transcultural Marketing for Incremental and Radical Innovation
Author Bryan Christiansen, Christiansen, Bryan Christiansen
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 394
EAN 9781466647497
ISBN 9781466647497
Libristo code 08656747
Publishers Idea Group,U.S.
Weight 1726
Dimensions 221 x 286 x 36

Categories

Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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