How to shop
Delivery
Shopping guide
Ultimate Question 2.0 (Revised and Expanded Edition)
English
76 b
30-day return policy
Customers also purchased
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company s future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firm s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.§You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.§In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.§Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
36.15
€
