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The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere

Language EnglishEnglish
Book Paperback
Book The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere J Michael Gospe Jr
Libristo code: 17045032
Sales has their playbook. Now B2B marketers do too This is the one guidebook each member of the mar...
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Sales has their playbook. Now B2B marketers do too This is the one guidebook each member of the marketing team should read and master. The Marketing High Ground is about three things and how to do them well: building and e

About the book

Full name The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 206
EAN 9781456439804
ISBN 1456439804
Libristo code 17045032
Weight 245
Dimensions 140 x 216 x 11
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