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Strategy to Customer Loyalty: Building CSR & Service Quality

Language EnglishEnglish
Book Paperback
Book Strategy to Customer Loyalty: Building CSR & Service Quality Ammar Ahmed
Libristo code: 12628701
Publishers LAP Lambert Academic Publishing, November 2015
In today's business climate the only way to grow is to offer your customers more value than your com... Full description
? points 171 b
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In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty.

About the book

Full name Strategy to Customer Loyalty: Building CSR & Service Quality
Author Ammar Ahmed, Muhammad Shaukat Malik
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 172
EAN 9783659887345
Libristo code 12628701
Publishers LAP Lambert Academic Publishing
Weight 272
Dimensions 150 x 220 x 10

Categories

Economics, Finance, Business & Management > Business & Management
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