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Strategic Brand Management, 3rd Edition

Language EnglishEnglish
Book Paperback
Book Strategic Brand Management, 3rd Edition
Libristo code: 25655638
Publishers Cerebellum Press, January 2020
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renown... Full description
? points 170 b
67.58 €
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In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building endur

About the book

Full name Strategic Brand Management, 3rd Edition
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 266
EAN 9781936572625
ISBN 1936572621
Libristo code 25655638
Publishers Cerebellum Press
Weight 510
Dimensions 191 x 235 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
The Arts > Industrial / commercial art & design > Graphic design
The Arts > Industrial / commercial art & design > Illustration & commercial art
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