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Shaping Political Attitudes

Language EnglishEnglish
Book Hardback
Book Shaping Political Attitudes Silvo Lenart
Libristo code: 04714320
Publishers SAGE Publications Inc, August 1994
Recent research in the area of public opinion has focused most of its attention on the effect of the... Full description
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Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of 'total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

About the book

Full name Shaping Political Attitudes
Author Silvo Lenart
Language English
Binding Book - Hardback
Date of issue 1994
Number of pages 155
EAN 9780803957084
ISBN 0803957084
Libristo code 04714320
Publishers SAGE Publications Inc
Weight 400
Dimensions 160 x 231 x 15

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Politics & government
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