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Revenue Management

Language EnglishEnglish
Book Hardback
Book Revenue Management I. Yeoman
Libristo code: 04552894
Publishers PALGRAVE MACMILLAN, December 2010
In times of economic down turn you need to know how much your customers will pay for a product and a... Full description
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134.92 €
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In times of economic down turn you need to know how much your customers will pay for a product and appropriate strategies - this is not about offering the lowest price in order to fill capacity. It's about knowing your markey segment, how much they will pay, when they will purchase and what distribution they will use. Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries

About the book

Full name Revenue Management
Author I. Yeoman, U. McMahon-Beattie
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 273
EAN 9780230241411
ISBN 0230241417
Libristo code 04552894
Publishers PALGRAVE MACMILLAN
Weight 506
Dimensions 139 x 224 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Budgeting & financial management
Economics, Finance, Business & Management > Finance & accounting > Accounting > Management accounting & bookkeeping
Economics, Finance, Business & Management > Finance & accounting > Finance > Corporate finance
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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