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Revenue Management

Language EnglishEnglish
Book Paperback
Book Revenue Management U. McMahon-Beattie
Libristo code: 02966244
Publishers Springer Palgrave Macmillan, January 2014
Pricing is about deciding your market position whereas revenue management is the strategic and tacti... Full description
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Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

About the book

Full name Revenue Management
Author U. McMahon-Beattie, I. Yeoman
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 273
EAN 9781349317134
ISBN 1349317136
Libristo code 02966244
Publishers Springer Palgrave Macmillan
Weight 376
Dimensions 142 x 218 x 16

Categories

Economics, Finance, Business & Management > Finance & accounting > Accounting > Management accounting & bookkeeping
Economics, Finance, Business & Management > Finance & accounting > Finance
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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