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Return on Investment in Meetings and Events

Language EnglishEnglish
Book Paperback
Book Return on Investment in Meetings and Events M. Theresa Breining
Libristo code: 06719305
Publishers Taylor & Francis Ltd, December 2007
The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in d... Full description
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The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.

About the book

Full name Return on Investment in Meetings and Events
Author M. Theresa Breining
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 304
EAN 9780750683388
ISBN 9780750683388
Libristo code 06719305
Publishers Taylor & Francis Ltd
Weight 440
Dimensions 154 x 226 x 17

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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