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Retail Marketing Management

Language EnglishEnglish
Book Paperback
Book Retail Marketing Management Dhruv Grewal
Libristo code: 20363978
Publishers SAGE Publications Ltd, December 2018
A leading Professor of Retail Marketing presents 5 new frames through which students and practitione... Full description
? points 143 b
57.21 €
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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Due to the influence of online shopping,..

About the book

Full name Retail Marketing Management
Author Dhruv Grewal
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 200
EAN 9781526446855
Libristo code 20363978
Publishers SAGE Publications Ltd
Weight 394
Dimensions 240 x 170 x 14

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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