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Retail Marketing Management

Language EnglishEnglish
Book Hardback
Book Retail Marketing Management Dhruv Grewal
Libristo code: 20363977
Publishers SAGE Publications Ltd, December 2018
A leading Professor of Retail Marketing presents 5 new frames through which students and practitione... Full description
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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Due to the influence of online shopping,..

About the book

Full name Retail Marketing Management
Author Dhruv Grewal
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 200
EAN 9781526446848
Libristo code 20363977
Weight 56
Dimensions 170 x 242 x 15
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