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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Language EnglishEnglish
Book Hardback
Book REPOSITIONING: Marketing in an Era of Competition, Change and Crisis Jack Trout
Libristo code: 04012621
Publishers McGraw-Hill Education - Europe, December 2009
Explains how readers can evolve their original positioning of products, brands and organisations to...
? points 75 b
30.02 €
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Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy.

About the book

Full name REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Author Jack Trout
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 224
EAN 9780071635592
ISBN 0071635599
Libristo code 04012621
Publishers McGraw-Hill Education - Europe
Weight 426
Dimensions 149 x 224 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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