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Packaging Design - Successful Product Branding From Concept to Shelf 2e

Language EnglishEnglish
Book Paperback
Book Packaging Design - Successful Product Branding From Concept to Shelf 2e Marianne R Klimchuk
Libristo code: 01212047
Publishers John Wiley & Sons Inc, January 2013
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag... Full description
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77.43 €
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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

About the book

Full name Packaging Design - Successful Product Branding From Concept to Shelf 2e
Author Marianne R Klimchuk
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 256
EAN 9781118027066
ISBN 111802706X
Libristo code 01212047
Publishers John Wiley & Sons Inc
Weight 648
Dimensions 203 x 228 x 14

Categories

The Arts > Industrial / commercial art & design > Graphic design
The Arts > Industrial / commercial art & design > Product design
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Technology, Engineering, Agriculture > Technology: general issues > Technical design
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