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Origin of Brands
Language
English
English
Book
Paperback
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, t...
Full description
Libristo code: 05151636
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28 b
28 b
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€
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Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
About the book
Full name
Origin of Brands
Author
Laura Ries, Al Ries
Language
English
English
Binding
Book - Paperback
Date of issue
2005
Number of pages
320
EAN
9780060570156
ISBN
0060570156
Libristo code
05151636
Publishers
HarperCollins Publishers Inc
Weight
292
Dimensions
238 x 136 x 32
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