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New Product Forecasting

Language EnglishEnglish
Book Paperback
Book New Product Forecasting Kenneth B. Kahn
Libristo code: 06358170
Publishers Taylor & Francis Ltd, July 2006
A primer on the tools and techniques of forecasting new product development. This book is illustrate... Full description
? points 220 b
88.05 €
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A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting. Part II includes techniques of new product forecasting. Part III addresses managerial considerations.

About the book

Full name New Product Forecasting
Author Kenneth B. Kahn
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 176
EAN 9780765616104
ISBN 9780765616104
Libristo code 06358170
Publishers Taylor & Francis Ltd
Weight 330
Dimensions 156 x 234 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Economics > Economic forecasting
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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