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Multi-Channel Marketing, Branding and Retail Design

Language EnglishEnglish
Book Hardback
Book Multi-Channel Marketing, Branding and Retail Design Charles McIntyre
Libristo code: 02976619
Publishers Emerald Publishing Limited, December 2016
This unique book focuses upon service design, including retail and multi-channel marketing matters p... Full description
? points 351 b
140.31 €
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This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

About the book

Full name Multi-Channel Marketing, Branding and Retail Design
Author Charles McIntyre
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 272
EAN 9781786354563
ISBN 178635456X
Libristo code 02976619
Publishers Emerald Publishing Limited
Weight 530
Dimensions 298 x 162 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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