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Marketing Budgeting (RLE Marketing)

Language EnglishEnglish
Book Paperback
Book Marketing Budgeting (RLE Marketing) Nigel Piercy
Libristo code: 10042754
Publishers Taylor & Francis Ltd, November 2015
This book represents a radical departure from the established theory in taking an organisational vie... Full description
? points 115 b
45.89 €
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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes an

About the book

Full name Marketing Budgeting (RLE Marketing)
Author Nigel Piercy
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 538
EAN 9781138995635
ISBN 9781138995635
Libristo code 10042754
Publishers Taylor & Francis Ltd
Weight 453
Dimensions 156 x 234 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises
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