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Markeninszenierung in Szenen

Language GermanGerman
Book Paperback
Book Markeninszenierung in Szenen Jochen Grabmann
Libristo code: 08925443
Publishers VDM Verlag, July 2011
In Westeuropa, den USA und Japan sind viele Markte von einem Uberangebot gleichwertiger Produkte gek... Full description
? points 137 b
54.14 €
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In Westeuropa, den USA und Japan sind viele Markte von einem Uberangebot gleichwertiger Produkte gekennzeichnet. Eine Profilierung anhand qualitativer Merkmale ist keine Option, um in gesattigten Markten uberleben zu konnen. So versuchen Unternehmen vermeh

About the book

Full name Markeninszenierung in Szenen
Author Jochen Grabmann
Language German
Binding Book - Paperback
Date of issue 2011
Number of pages 64
EAN 9783836453417
ISBN 9783836453417
Libristo code 08925443
Publishers VDM Verlag
Weight 104
Dimensions 152 x 229 x 4
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