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Malcolm McDonald on Marketing Planning

Language EnglishEnglish
Book Paperback
Book Malcolm McDonald on Marketing Planning Malcolm McDonald
Libristo code: 13494220
Publishers Kogan Page Ltd, November 2016
Malcolm McDonald on Marketing Planning is a clear and concise guide to the benefits of rigorous mark...
? points 84 b
33.45 €
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Malcolm McDonald on Marketing Planning is a clear and concise guide to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.

About the book

Full name Malcolm McDonald on Marketing Planning
Author Malcolm McDonald
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 192
EAN 9780749478216
ISBN 0749478217
Libristo code 13494220
Publishers Kogan Page Ltd
Weight 310
Dimensions 165 x 238 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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