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Legends in Marketing: George S. Day

Language EnglishEnglish
Book Hardback
Book Legends in Marketing: George S. Day Jagdish Sheth
Libristo code: 02927109
Publishers SAGE Publications India Pvt Ltd, December 2015
Captures the essence of the most important contributions made in the field of marketing in the past... Full description
? points 2122 b
847.90 €
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Captures the essence of the most important contributions made in the field of marketing in the past hundred years. This book reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

About the book

Full name Legends in Marketing: George S. Day
Author Jagdish Sheth
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 2104
EAN 9789351502890
ISBN 9351502899
Libristo code 02927109
Publishers SAGE Publications India Pvt Ltd
Weight 6110
Dimensions 184 x 241 x 174

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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