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Legends in Consumer Behavior: James R. Bettman

Language EnglishEnglish
Book Hardback
Book Legends in Consumer Behavior: James R. Bettman
Libristo code: 10911771
Publishers SAGE Publications India Pvt Ltd, December 2016
Captures the essence of the most important contributions made in the field of consumer behavior in t... Full description
? points 1630 b COMING SOON COMING SOON
642.31 €
Expected in stock Expected 30. 07. 2024

30-day return policy

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Captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. This title reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

About the book

Full name Legends in Consumer Behavior: James R. Bettman
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 2220
EAN 9789351506652
ISBN 9789351506652
Libristo code 10911771
Publishers SAGE Publications India Pvt Ltd
Weight 6240
Dimensions 184 x 241 x 203

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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