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InstaBrain: The New Rules for Marketing to Generation Z

Language EnglishEnglish
Book Paperback
Book InstaBrain: The New Rules for Marketing to Generation Z Sarah Weise
Libristo code: 25327873
Publishers Bixa, March 2019
Move over Millennials, there's a new kid in town.Today, Generation Z (ages 13-24) outpaces Millennia...
? points 36 b
14.45 €
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Move over Millennials, there's a new kid in town.Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding thei

About the book

Full name InstaBrain: The New Rules for Marketing to Generation Z
Author Sarah Weise
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 236
EAN 9781717836793
ISBN 1717836798
Libristo code 25327873
Publishers Bixa
Weight 322
Dimensions 152 x 229 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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