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Information Communication Technologies and Globalization of Retailing Applications

Language EnglishEnglish
Book Hardback
Book Information Communication Technologies and Globalization of Retailing Applications Rajagopal
Libristo code: 08779882
Publishers IGI Global, March 2009
Examines the synergy of technology use and conventional wisdom in retailing and explores contemporar... Full description
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192.48 €
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Examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. This book discusses strategy implications for managers that optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

About the book

Full name Information Communication Technologies and Globalization of Retailing Applications
Author Rajagopal
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 301
EAN 9781605662480
ISBN 9781605662480
Libristo code 08779882
Publishers IGI Global
Weight 1004
Dimensions 183 x 260 x 25

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Technology, Engineering, Agriculture > Electronics & communications engineering > Communications engineering / telecommunications
Computing & Information Technology > Computer networking & communications
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